![]() The building will be a multi-purpose space for both small and large-scale events. The name Hard Rock Live connotes a musical space Hard Rock sees more potential. ![]() ![]() Hard Rock predicts the site will become Northern California’s premier entertainment venue, Birtha said. The building’s second level will incorporate a mezzanine and VIP boxes. The construction is massive - the building will cover 65,000 square feet and will have more than 2,500 seats. The events center, Hard Rock Live, will be located north of the current property, adjacent to its existing Kumi Events Center. ![]() “But, more importantly,” Birtha added, “we’re going to take all these funds and continue to reinvest in the property and to grow it to the benefit of everybody, truly everybody, in the overall community - from hiring to economic investment, to building, to tourism.” ![]()
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